Product Marketing

During my career, I have led the marketing efforts for multiple product launches that combined multiple channels to build awareness and generate leads. Working with product, sales and marketing, I conceived, planned and delivered integrated campaigns that were comprised of a variety of product marketing materials, including email campaigns, micro-sites, video, landing pages, one-sheets, social campaigns and more. 

Examples

Product Slicks, Print Ads & Presentations

The Internet may have disrupted "traditional" marketing, but there's a still place for print in the modern world. 

Video & Testimonials

A video is worth way more than a 1000 words, and customer testimonials are gold.

Digital: Microsites, Landing Pages & More

We used micro-sites, landing pages, and digital and social ad campaigns to test and promote unique services and products, along with driving lead generation and sales.  

Ebooks & Whitepapers

Ebooks, white papers and articles that we authored were an important part of our product marketing mix. We used the content to build our reputations as thought leaders, while generating leads by offering useful, relevant content.