Content Marketing

I began my career as a copy editor and writer, and then managing editor, for a software development magazine, aptly named Software Development magazine. In addition to managing the day-to-day operations of the magazine, I recruited and managed a team of freelance writers, edited and wrote articles for the print edition and online newsletters, along with marketing copy for both the group's live events and the magazine.
Over the years, my editorial instinct and nose for a good story have helped me build and nurture brands I worked for. At Immersa Marketing, an experiential agency now part of FreemanXP, I wrote whitepapers, ghost wrote interviews and articles for executives, managed the launch and production of blogs, and websites, along with countless short form pieces -- press releases, article pitches and web copy and more. In fact, one of my pitches resulted in press coverage for Champion Exposition Services in USA Today.
At Conteneo and Innovation Games, I wrote both short and long form content, including the company's core positioning through two relaunches, monthly newsletters, blog posts, product sales sheets and lead the company's social media content development.
Below is a selection of my writing. More samples are available on request.
Over the years, my editorial instinct and nose for a good story have helped me build and nurture brands I worked for. At Immersa Marketing, an experiential agency now part of FreemanXP, I wrote whitepapers, ghost wrote interviews and articles for executives, managed the launch and production of blogs, and websites, along with countless short form pieces -- press releases, article pitches and web copy and more. In fact, one of my pitches resulted in press coverage for Champion Exposition Services in USA Today.
At Conteneo and Innovation Games, I wrote both short and long form content, including the company's core positioning through two relaunches, monthly newsletters, blog posts, product sales sheets and lead the company's social media content development.
Below is a selection of my writing. More samples are available on request.
Examples
Newsletters & Blog PostsI produced monthly newsletters and frequent blog posts, writing customer stories and product updates, editing features and curating content from the Conteneo Collaboration Architect community.
Customer StoriesI regularly interviewed customers and partners to find out about how they were using our products and services and to discover market opportunities. Content produced included case studies, testimonials, feature articles, interviews, web copy and more.
EditorialDuring my years working as a magazine editor, I frequently wrote features and news items focusing on the software development industry. Below is a selection.
North Dakota: Is This Near-Shore Enough?With the whirlwind of offshore outsourcing news coverage, it’s easy to forget that low-cost labor markets still exist within the U.S.—namely, in the vast expanse that stretches between its famous coasts. Indeed, some sparsely populated states are actively soliciting IT investment, citing their first-world infrastructure and inexpensive real estate as reasons to relocate.
Getting in the Game : Silicon BayouNew Orleans won't be left behind in the next high-tech explosion. Government officials, local business leaders and universities are working to transform the Big Easy into the Silicon Bayou.
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VideoI have worked with my co-workers and video production teams to produce highlight reels, b-roll footage, customer interviews and testimonials to promote products and services.
I wrote and edited scripts, storyboarded content, advised the video team on editing and did voiceover work for some product reels. Check out the samples below or the Youtube channels for Conteneo and Every Voice Engaged Foundation. Email CampaignsI regularly wrote, designed and sent email campaigns focusing on product launches, training and other initiatives. I also have experience with marketing automation, having designed personalized email campaigns based on product behavior.
Platforms used: Marketo, Tout, Constant Contact, MailChimp & SugarCRM Press ReleasesI wrote frequent press releases on product releases, company hires, rebranding efforts, and more. You can find a selection of my press releases here.
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