Branding
During my career, I've worked on and led branding and rebranding efforts for a variety of companies, products and events. My breadth of experience includes conducting market and competitive research, creating brand positioning and core messaging, working with creative teams and outside vendors to develop the brand's personality and look-and-feel, managing the brand's launch and monitoring and managing the brand over time. I've worked on both the strategic and tactical level -- working to create the overall brand positioning and helping to bring it life through website creation (Wordpress is my friend!), input on logo design and more.
Corporate Rebranding
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Led the entire rebranding effort for this Silicon Valley collaboration software company. My work included:
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Website Launch & Redesigns
I've been involved in creating, launching and redesigning countless website. Along with being the first line of tech support when something went wrong. (At a startup, there is no tech support for marketing. I learned to love WPEngine.)
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Logos & Collateral
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